It is time to begin your 2021 Survival Skills for Tourism – Small Business New Year Resolutions. Each and every year, we need to renew our commitment to sustainability. One of the ways that we can renew our commitment is by making a commitment to continue to work with others in promoting tourism as a viable solution to growing the economy in small communities. There are many opportunities for individuals who want to develop lasting relationships and positive leadership within the tourism and leisure industries.

One great way to develop these skills is through seminars and leadership development training. The tourism and leisure industry is a sector that is seeing a tremendous growth in both development and popularity. Tourism supports an entire region’s economy, provides job opportunities for thousands of local people, and allows for cultural mix matches that are unique to each region. The potential for growth and development are endless. In order to ensure that we all get the most out of tourism in our communities, we need to have a strategic plan and follow up on our actions to provide the direction that we need.

Our tourism – small business team is charged with developing and executing our tourism strategy to create long-term sustainability for the small business and the regional economy. In this year’s tourism – small business Resolutions, we will be focusing on encouraging our team members to explore the opportunity to partner with business owners who have developed expertise or other complementary assets that can add value to our portfolio. Partnerships such as these provide the opportunity to gain access to resources and services that are unique to the region and are often underutilized or untapped. We believe that by working closely with business owners, partners, and the private sector, tourism can be more sustainable and can create long term value for our small businesses. Tourism and leisure can become a pathway to economic stability for struggling regions.

This year’s tourism – small business resolutions will also encourage our team to consider ways that hospitality can contribute to economic development. We will be looking at how hospitality can support trade and investment. We will also be looking at ways that tourism can enhance employment in economically disadvantaged areas. As previously stated, our tourism industry supports more than just our domestic economy, it generates spin-offs for the other parts of our country and around the world. If we are going to continue to grow and thrive in this challenging economy, we need to have a comprehensive strategy in place to promote sustainability.

Another area that we will be examining as part of our work as a group is how we can continue to grow and remain an employer of choice for those looking for work. A resolution addressing this issue should include a call to action for our tourism – small business team to develop a list of available jobs in tourism for those who are qualified. This would not be a blanket solution, but rather an action plan for individual resorts and hotels to develop specific job postings for their hospitality staff. This would be done through a combination of online resources, classified ads, and hotel industry directories. In most cases we believe that there will be an increased competition for certain positions due to the recession, so having a dedicated representative in place will make finding employment much easier. Tourism is the third largest contributor to the economy of any city and creating a robust workforce is imperative.

Tourism and Hospitality employment opportunities are not only found in the tourist industry. For those in the hospitality there are general hospitality jobs such as general manager, concierge, or restaurant manager; there are specific positions in hotels including general manager, chef, manager, or salesman. There are specialized positions in the recreation or leisure industry such as tour director, guide, or pool manager. Many hotel administrators direct and manage hospitality staff, which requires special business skills.

Some may wonder how they will distinguish themselves from the thousands of hospitality workers in the same field. The answer is to gain industry specific skills unique to your position within the tourism – small business team. For example, if you are a general manager at a large hotel, a small business person who specialises in guest relations might be more likely to enjoy employment with a smaller boutique hotel chain. Similarly, someone knowledgeable in a specific area of tourism – such as ski lifts, airport facilities, or negotiating with airlines – could find employment with an airline company instead of a large hotel group.

When preparing for the future of tourism – small business, it is important to be realistic about where the opportunities will come from. Although some sectors of the tourism industry are set to suffer, other areas such as skiing and snowboarding are expected to grow strongly in the coming years. As part of tourism – small business, the role you play is one of great influence and opportunity. Take advantage of this and take your skills to the next level.

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