If you have been paying attention to the Internet and its rapid growth over the past decade, you probably have heard of the voice search revolution. It’s all about search engines targeting mobile users with voice commands. The latest buzz involves Google’s purchase of social media giant deaf Web pioneer Beecher. But what exactly does this mean for SEO and your voice search efforts?
I’ll be the first to admit that I’m a fan of social media. I use Facebook and Twitter on a regular basis and appreciate being able to share links with friends and fellow users. These sites are also great for connecting with other people and creating lasting relationships. As a result of my social media usage, some people may know me as a friend or associate while others may know me more like a business acquaintance. In other words, if you build up credibility with these sites, you’ll find that people will automatically trust you and follow your links and recommendations.
That said, these same people will hesitate to click on your links and do business with you based upon your appearance alone. If you were to present yourself as a voice search marketer (and I’m sure you’ve done this before), you’ll have to adjust your approach to the social networks just a bit. That means using your real name as your user name on Facebook, as well as setting your profile to sound more personal. Don’t go on about how your background is similar to Jack Lemon (actor). Instead, describe your interests in terms of the region where you are located.
You’ll find that most of your friends and family members will begin to trust you based upon your social profiles. What this means is that they won’t be afraid to recommend you to their friends and associates. You’ll begin building credibility within your social network circle. Once this happens, you can then begin to focus on ways to improve your search engine rankings. This is done by getting out and connecting with those who may have a great deal of influence in search terms.
You can also use these social networking sites as an avenue for advertising. However, you’ll want to do this in moderation. Too much advertising in a highly populated social network such as MySpace could get you into some hot water. In fact, you may get banned from using MySpace as a venue for your advertising campaigns. Instead, focus your efforts on popular forums and blogs where you have a decent share of targeted traffic coming in.
Another one of the SEO survival tips you should keep in mind is to keep your website updated and current. While it’s important to have new content added to your website at least once every six months, it’s even more crucial to make sure that the content on your website is current. Why? Because search engines will determine your website’s relevancy based upon the information contained within your site’s content, and older content is often times more valuable than new content.
You can also keep in mind that you should not overload your website with keywords. This will actually hurt your ranking among the major search engines. Not only does this have an effect on how well your site ranks for particular key phrases, but it can also affect the amount of traffic your site receives. As search engines tend to rank sites according to their traffic volume, overloading keywords can easily lead to a drop in traffic. So, if you want to receive the most targeted traffic possible, limit the number of keywords you use and focus instead on providing quality content that will provide value to your readers.
These SEO survival tips are just a few of the many you need to keep in mind when it comes to making sure your website is kept current and relevant. The Internet is constantly changing, and so are its users. If you want to be able to remain relevant in today’s marketplace, you need to keep your site as up-to-date and relevant as possible. With the right content, keywords, and proper linking structure, you’ll be able to do just that. And the rest will be easy as pie.