As the weather gets colder and the winter slowly draws to a close, it’s time to start thinking about what survival tips you should keep in mind for your small business during this difficult time. Most small businesses are not designed to survive during these trying times and slow periods, so planning ahead and having proper plans in place can mean the difference between surviving and closing your doors. This article is going to discuss some of the things you can do to ensure that your small business will be able to remain open through the tough winter. First, let’s go over what exactly a slow period is, so that you can understand what this means for your business.
Slow periods or “winter months” as they are known in the business world, last from approximately November through March. It can take months or even years for these slow months to end. So you should prepare yourself by making sure your business has the proper insurance in place and in good standing before the winter months fully set in. This will allow you to be covered in the event of unexpected damages, theft, or a host of other issues that might arise. The proper insurance will also allow you to cover your employees for any lost time from being away from work.
Another way that your business can survive during the winter months is to properly advertise. The winter is a very busy time of the year for most advertising firms and you can capitalize on this. Most people don’t have time to drive around looking for ads, so if you have a bulletin board or sign in the window, you can post pertinent information. Posting signs and posters around town and near businesses where your customers are likely to be is another great way to promote your business. If you don’t have the time to do this yourself, enlist the help of an advertising agency that can do the work for you. They can provide you with a wide range of marketing tools that will help get your name and brand out there, especially during the slow season.
Of course, as the winter approaches many people choose to cancel plans that they had already made. It is not uncommon for many people to take time off of work for the entire season, so if you have some plans that you need to fulfill, make sure that you get started on them as soon as possible. You don’t want to miss out on any business because you were unable to get things started on time. If you are a small business owner who has several employees, start up costs could be quite high, but if you have customers waiting you will be able to pass on lower pricing to them.
One important thing that you should always be prepared for is ice on the sidewalks and roads. Whether you are in a large city or just a small town, you should never ignore ice. Winter is usually when you will most likely come into contact with ice and it can be extremely dangerous. Small cracks can turn into major problems that can result in your building being damaged or even destroyed. If you are in a small business, there may not be a lot of time to prepare for this, so you should have a plan in place before the season starts. No matter what type of business you run, having a plan in place will be helpful in order to have the least amount of problems during the slow season.
Another thing that most small business owners forget to think about is snow removal. Even in the best winter climate, it can be extremely difficult to remove snow from the sidewalks and roads. There is no way for you to keep an eye on the weather outside so you will have to rely on someone else to do this work for you. If you are in a small business, you may not be able to afford this type of service, so you need to have a plan in place so that you can handle anything that may arise.
Slow season survival is a little bit different than normal. You will have to have a backup plan for every single possibility that could go wrong. Many people fail to understand that if something does go wrong, they usually end up filing for personal bankruptcy. They do not consider that they may have to close their business or ask their boss for a transfer. This is not something that you want to happen to your small business, so it is important that you have a contingency plan ready for just such a situation.
Every small business owner should understand that in order for them to be successful, they must be prepared for whatever happens. It is easy to get caught up in the excitement of the holiday season and forget about the things that need to be done. However, it is important that you keep yourself stocked and prepared for any number of potential emergencies that may occur. Small business survival is not always the easiest thing to do, but it is important that you make it your goal to do everything that you can to ensure the well being of your small business.