The Annual General Meeting of the Association of Independent Advertising Agencies (AGM) is held annually. The meeting was traditionally meant to provide a forum for advertising professionals to share ideas, best practices and strategies in the fight against the tough competition prevalent in today’s media environment. However, it has increasingly become an important platform for marketing professionals to share ideas on how to better market to the members of the organization and to offer solutions to issues that come up year after year. In fact, some experts have even considered it as a points-of-sale marketing opportunity.
This year, the Annual General Meeting of the Association of Independent Advertising Agencies will be held in Washington, DC. If you are a practitioner in the advertising industry, you should keep a few things in mind when participating in this event. First, attend all the sessions, but especially the breakout sessions. These sessions offer you the unique opportunity to meet with some of the most prominent names in the industry such as branding strategist, media buying company executive, agency head, and others.
Most agencies spend time trying to figure out what to bring to the table at the AGM. Often times, the problem is not finding something, but figuring out who to bring to the table. In the case of the Association of Independent Advertising Agencies, there are plenty of speakers lined up to speak about a variety of different topics. In fact, many of them have previously worked behind the scenes in the advertising industry. You can get an inside look at how the industry operates, as well as learn how to make it even more successful.
The annual meeting provides an excellent opportunity for practitioners to network among stakeholders and learn how other agencies are doing. This networking can prove to be particularly beneficial to those new to the business or those who are stepping into their first large role. Being able to bounce ideas off of others can help you create innovative solutions to marketing problems. It also allows practitioners a chance to network among like-minded agencies. Stakeholders in the advertising business tend to come from every type of business, so it’s always a good idea to know who you’re hanging out with.
As a member of the Association of Independent Advertising Agencies, it is possible to take advantage of the annual general meeting. This means that you can network with other members of the organization. The various sectors of the industry are represented at the annual general meeting; therefore, if you are interested in learning about another sector, you can do so. There is also the opportunity to share industry related news and information.
While there may be some challenges associated with working at a national level, there are opportunities to spread your wings as well. There are two ways to go about it: by attending conventions or training courses at national conferences or events. It is not uncommon for members to rotate out of state or out of the industry once in a while for specialized gatherings. For instance, a few years ago, the Advertising Association of America (AAFA) held a three-day seminar on digital media sales and marketing. Hundreds of sales reps from around the country attended the event. Many of them went on to pursue careers in areas such as digital media sales and marketing, content creation, Internet marketing, search engine optimization, and more.
A successful career is built on providing value to clients. If you want to be part of the solution, you need to understand what is going on within the industry. At times, it is necessary to step in to provide members with crisis strategies or advice that they cannot do themselves. In addition to industry news, industry insiders offer up tips and other techniques that can help your firm survive a crisis.
It is important to take advantage of networking opportunities offered by local and regional professionals. When members are looking for help, it is often beneficial to find a professional who can also act as a mentor. Additionally, these members often come with connections to various agencies that could benefit your firm. As with any crisis situation, the key is not to panic but to get help as soon as possible.