You’re no stranger to the art of selling, especially when it comes to your craft – but have you ever given any thought to how to survive your first E3? After all, if you have ever been disappointed with what the sales letter produced, your first inclination might be to quit. But as any salesperson knows, failure to plan is planning to fail. Planning how to survive your first E3 will help you not only to get through the event without being humiliated, but also to learn from your experience and do better the next time. The following article offers some tips on how to survive your first big E3.
First, before you even look at the sales letter, write down the kind of business that you are in. It can be a service business, where you provide a specific kind of service, or it can be a physical product or service business. Whatever you choose, make sure that you have a clear idea of the scope of your business. This means not just describing your product, but also including details such as the market, your target customer, and the competition. The key to a successful first impression is to know your audience. As such, your first E3 letter should be able to give an insight into who your target audience is.
If you are in a service business, your first E3 letter should make your potential clients want what you are offering. To do this, you should highlight some of the special features of your product or service. For instance, if you sell filing cabinet locks, tell your readers how they will benefit from having their locks customized and delivered to them. Another way of going about it is to provide a cost-benefit analysis of how having these customized locks will help them. Use language that you would use if you were explaining these benefits to customers.
If you are in a physical product business, your first E3 letter should emphasize how the sale of your item will allow you to add value to the lives of your clients. As such, you should include details such as how your product provides ease of access to a safe, or how the item improves safety at home. However, do not get too technical. It is not advisable to state that your product provides a one-of-a-kind security solution. Instead, highlight the positives and explain that your item is superior to all others.
The most important thing to keep in mind when writing your first e3 letter is that it has to appeal to as many people as possible. You have to make sure that it does not appear too personal. It should be written in a business-like tone, devoid of any references to your personal life. It is advisable to keep the sales letter brief and direct to the point. In short, you should not lose the opportunity to touch base with your clients on a personal level.
Your first e-mail should have a single specific goal. You may either mention three bullet points or offer some advice about the most pressing issues facing your industry. If you are looking for new customers, then your letter should mention this as well. If you are looking to expand your market share, then you should add details about the benefits associated with your product or service. Do not forget to end your first message by thanking readers for taking the time to read your letter.
An interesting, up-to-date news story is the best way to get your first e-mail past the spam filters. You can also make use of well-liked blogs, articles, and videos in making up a campaign. While you can’t exactly call yourself a survival guide, at least you should come close to offering advice on the best way to approach a particular problem. The idea here is to provide genuine guidance, and not to turn your readers into a cult of followers.
It would also help if you put yourself in the readers’ shoes. How would you react if you received a sales letter like the one above? Would you consider it helpful? This is the kind of response you want from your first e-mail, and this is the reason why you need a sales letter that will get you the results you are aiming for.